Bio & Contact

Bio & Contact


Sid Tomkins




I have worked on the IBM business since 1996. Not only working for every business division at IBM, but also every discipline of the business, from print, digital, DG, events and internal communications. As well as being a hands-on designer and art director, I provide design guidance for EMEA on a country-by-country basis, and also design guidance on a worldwide scale.

Paris was my work place and my home between 2004 and October 2010. My role changed to global design director role for IBM and in 2012 I moved to New York to continue with this role.

As well as the Paris office design director role, I was also responsible for finding and recruiting and mentoring new creative talent from around Europe for the whole agency.

Over the course of the last twenty years I have enjoyed teaching Typography and Design at the London School of Communication Arts, regularly worked with and spoke at the Ravensbourne College of Design and Communication in London.

It was this that inspired Paul Smith (Regional Creative Director & Vice Chairman Ogilvy & Mather EMEA) to deploy me to do the same for the Ogilvy EMEA network. I run design workshops for the Ogilvy Group in Western and Eastern Europe, helping improve the perception, execution and effectiveness of design and typography in the advertising space.

2012 – present. Ogilvy & Mather, New York
Worldwide Design Director - IBM.

2004 - 2012. Ogilvy & Mather, Paris:
Design Director for Ogilvy Paris.
Set-up Ogilvy Paris’ first design department. It was also my responsibility to find, train and nurture new creative talent for Ogilvy Europe.
Accounts: IBM, Coke Zero, Louis Vuitton, Perrier, Vittel, Duracell, Dove, Scrabble, Motorola, Nestlé, Kraft…

2000 - 2004 Ogilvy & Mather - London
Head of Design - Ogilvy & Mather and OgilvyOne.
My brief was to unite O&M and OgilvyOne design departments into one unit.
I created a team of both young and experienced designers that shared a passion for design, typography, creative excellence and team spirit.
Accounts: Dove, American Express, Ford, BP/Castrol, GSK, British Museum, Central Office of Information (COI), Mercedes-Benz, Sainsbury’s, Harrods, The Natural History Museum...

1995 - 2000. Bartle Bogle Hegarty
I created a new design studio called Watershed. This was set up as the catalyst to help raise standards and attitudes of the BBH studio.
After one year I became a director of the entire BBH studio.
Accounts: Liberty of London, Virgin Atlantic, Audi, Levi’s, VH1, Dunhill Watches, Becks Beer, Gallo Wines, Patek Philippe, Abbey National Bank, Channel 5 TV…

1994. Saatchi & Saatchi
Baker Tomkins acquired by Saatchi & Saatchi. Brought into its internal creative facilities group with the remit to help raise the standards and profile of the agency’s studio facilities.
Accounts: Christian Dior, Bose Sound Systems, Vodafone,
British Telecom, Holland & Holland…

1985 – 1994. Baker Tomkins
Creative Director/Managing Director, Co-Founder/Owner.
Under one roof I created a complete creative services group of companies. One of the first of its kind.
Creative/Design/Typography, Print/Press Production, and Artwork/Typesetting. Baker Tomkins reputation quickly grew and for the next ten years was widely recognised as the bench mark of quality creative, typographic excellence and service.
Source of business; advertising agencies above-the-line and demand generation; BBH, Saatchi & Saatchi, Euro RSCG, Collett Dickenson & Pearce, Legas Delaney...
Accounts: Mercedes-Benz, Lexus, Nissan, Peugeot, British Airways, British Telecom, The Royal Mail, Barclays Bank, Davidoff.
Direct clients; Christian Dior, Cartier and Holland & Holland and the Seers group.